Nike tags are more than just labels- they help authenticate items, identify product dates, and determine value. For vintage buyers, a rare tag can significantly increase a item of clothing’s desirability and value. 

1. 1970s: The Birth of Nike Tags 

Tag Features: 

Made in USA 

No swoosh on early versions

Pieces from this era are rare and highly sought after. This where Nike begun before the brand exploded globally.

Tag Features:

Introduction of the Nike swoosh  

Made in USA still common, with some overseas production starting 

The 1980s saw Nike become popular, and their tags started to become more consistent in design. 

Tag Features: 

Swoosh more prominently featured 

Tags may be Made in China, Made in Thailand, or other countries 

More detailed washing instructions 

This era’s tags mark Nike’s global production shift and expanding sportswear lines. 

Tag Features:

Grey labels  

Care labels with Unique serial numbers / product codes, which allow us to date products more easily 

To date Nike clothing using the tag: 

Check the tag style  

Look at the country of origin – Made in USA often means pre-1990s. 

Find the product code – Many tags from the 90s onward include a 6-digit style code you can look up. 

Nike has released limited-edition tags for: 

Olympic collections 

Jordan brand 

Collaborations with designers and athletes